Meta Explores Kalshi Buy Before Launching Prediction App

Meta, the tech giant led by Mark Zuckerberg, initially considered acquiring Kalshi before opting to develop its own prediction market application. This move followed Zuckerberg's meeting with Kalshi's CEO, where potential acquisition discussions were held last year but did not progress into a deal. Instead, Meta has now embarked on creating its own prediction market technology, according to NPR.

Kalshi is a platform that enables users to trade on the likelihood of various events, effectively functioning as a prediction market. In New Zealand, the regulatory framework overseen by the Department of Internal Affairs (DIA) governs gambling-related activities, although prediction markets like Kalshi may be classified differently depending on their structure and operation. Historically, Kiwi players have not had significant exposure to such markets, which are more prevalent in the US.

A spokesperson for Meta confirmed in a 1 July statement: "While discussions with Kalshi were exploratory, we believe our own platform will deliver unique value and align with our strategic goals."

What this means for Kiwi casino players

For Kiwi casino players, the development of Meta's new app signals a widening of available platforms. While it won't operate as a traditional casino, the integration of prediction markets offers a novel form of engagement for those interested in wagering on outcomes. DIA-licensed casinos like Bet365, William Hill, Sky Vegas, and Ladbrokes remain unaffected by this shift, as they operate under strict regulations ensuring fair play and transparency.

Practically, Kiwi players should continue to focus on well-regulated platforms for their gambling activities. The introduction of a prediction market by Meta might spark interest, but it’s vital to remember that the regulatory safeguards provided by the DIA are not guaranteed in these new areas.

Historical context and scale

While Meta's entry into prediction markets is noteworthy, it's essential to understand its context. In recent years, interest in prediction markets has grown, yet they remain niche compared to the broader gambling sector. The potential acquisition of Kalshi highlights the strategic importance these markets hold, but the decision to develop an independent app rather than acquiring existing technology suggests Meta sees distinct advantages in a proprietary approach.

The financial dynamics of such markets differ significantly from traditional casinos. For example, the latest figures for DIA-licensed operators show substantial returns, with Bet365 and its peers under the Flutter and Entain umbrellas consistently performing strongly in our May 2026 audit.

For those interested in exploring regulated casino options, you can find our recommendations for DIA-licensed casinos at /best/dia-casinos, ensuring a safe and compliant environment for online gambling.