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Pokies and live tables. Reviewed by NZers for NZers.

Charlotte Mercer

Charlotte Mercer

Editor-in-Chief · 8 Years in the niche

Charlotte Mercer is Editor-in-Chief at The Non-Gamstop Daily, an independent UK editorial publication covering UKGC-licensed online casinos. She has spent more than eight years writing about UK gambling, starting on the sportsbook desk at a London-based affiliate, then moving into casino reviews where she has covered UK Gambling Commission policy, the affordability-checks debate, GamStop self-exclusion data and operator-side compliance. Charlotte sets the editorial standards for the publication, runs the operator-testing protocol behind every casino review, and signs off every recommendation before it is published. She lives in Bristol and follows Bristol City when work allows.

Editor-in-Chief at The Non-Gamstop Daily | 8+ years UK gambling editorial | UKGC-licensed casino specialist

Articles by Charlotte Mercer

BetConstruct AI to Feature at iGB L!VE 2026
Insider

BetConstruct AI to Feature at iGB L!VE 2026

BetConstruct will present its AI innovations at iGB L!VE 2026, a key event for the gaming industry, spotlighting tech advancements.

By Charlotte Mercer · 29 Jun · 3 min read
High-Roller VIP Programs: Genuine Perks or Just a Show?
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High-Roller VIP Programs: Genuine Perks or Just a Show?

Dive into the realm of high-roller VIP programs in New Zealand's online casinos. Uncover whether these schemes provide authentic advantages or are merely a façade for players seeking more.

By Charlotte Mercer · 29 Jun · 4 min read
2026 Kiwi Casino Marketing Strategies Explored
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2026 Kiwi Casino Marketing Strategies Explored

NZ casino operators are refining their marketing tactics for 2026, focusing on SEO, AI targeting, and compliance to boost player engagement.

By Charlotte Mercer · 28 Jun · 3 min read
Indigenous Gaming Partners buys Gamehost Inc.
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Indigenous Gaming Partners buys Gamehost Inc.

Indigenous Gaming Partners and Pure Casino Entertainment have acquired Gamehost Inc., marking a strategic expansion in the Canadian casino market.

By Charlotte Mercer · 26 Jun · 3 min read